atma.io Transforms Supply Chains and Advances the Circular Economy
atma.io is designed to be open, easily integrated and highly flexible allowing global organizations to connect all item-level events and product data in one end-to-end platform. Brands can communicate how a product is made and can launch new business models like recommerce, peer-to-peer commerce, and direct-to-consumer. Brands are also leveraging the technology to scale buy-back programs and provide consumers with recycling information and support their circular economy objectives.
Label and Packaging Materials
Turning Paper Liner Waste into Paper Towels
POLPEL, a company dedicated to the treatment of hard-to-recycle paper, is working with Avery Dennison Brazil to give a second life to paper liner waste at its label and packaging materials plant. The paper liner is collected, recycled into pulp, and made into paper towels used in the plant. The process repurposes nearly four tons of paper each year.
Sustainable Advantage Product Portfolio: Sustainable Advantage sales exceed $2.8 billion
In 2020, growing demand for sustainability-oriented products drove sales of products in our Sustainable Advantage Product Portfolio to more than $2.8 billion—a record high. Sustainable Advantage products and services enable companies worldwide to use fewer natural resources, cut carbon emissions, reduce waste and progress toward a low-carbon circular economy by reducing material usage, improving bottle-to-bottle recyclability, increasing recycled content in end products or sourcing responsibly.