Materiality and Stakeholder Engagement

Materiality and Stakeholder Engagement

In everything we do, we strive to be a force for good that creates long-term value for all of our stakeholders. We seek to ensure that our sustainability efforts are consistent with the expectations of our stakeholders. We regularly communicate with individuals and organizations interested in how we do business generally and our sustainability efforts in particular, and also conduct stakeholder interviews as part of our regular materiality assessments. These assessments help set our sustainability agenda, focusing us on the areas in which we can have the most impact. In 2022, Avery Dennison completed a significant update to our materiality assessment, which entailed updating the mapping of our sustainability and ESG priorities throughout our value chain. Our comprehensive process included interviews to collect feedback from internal and external stakeholders such as non-governmental organizations (NGOs), customers and partners, as well as industry analysis.

After updating our materiality assessment to better understand the environmental and social sustainability challenges facing our company and stakeholders, we reframed our eight 2025 goals into the following three broader goals that we are aiming to achieve by 2030: deliver innovations that advance the circular economy; reduce the environmental impact in our operations and supply chain; and make a positive social impact by enhancing the livelihood of our people and communities. Within each of these goals, we have specific targets related to environmental and social sustainability.

Our Stakeholders Methods of Engagement


Working Groups, Conferences

Customers and Brand Owners

Product Collaborations, Surveys, Site Audits, Working Groups


Engagement Survey,  Works Councils, Employee Resource Groups, Intranet/Town Halls, Code of Conduct, Training, Business Conduct Guideline


Annual Meetings, Quarterly Earnings Calls, Investor Meetings, Stockholder Engagement Program

Non-Governmental Organizations

Consultations on Issues of Concern, Specific Initiatives (e.g., responsibly sourcing paper, reducing GHG emissions)

Policymakers and Regulators

Permitting, Audits, Certifications


Foundation Grantmaking, Employee volunteerism, Civic Collaboration


Supplier Standards, Compliance Training, Supplier Audits, Joint Projects


Apparel Solutions

Designing 100% Sustainable Solutions with Outerknown

We partnered with Outerknown, a menswear company founded by professional surfer Kelly Slater, to incorporate more sustainable materials into its products. The brand is famous for pushing consumers to ask, “What are we wearing and where is it coming from?” We helped Outerknown incorporate three new solutions: woven labels made of 100% recycled polyester yarn; soy-based ink on tags; and labels that dissolve in water.

Label and Packaging Materials

The Advantages of Thinking Thin

Our Label and Packaging Materials team’s expertise in process engineering led them to create our ThinkThin™ portfolio, a complete selection of thinner filmic labeling materials. ThinkThin products are made with less oil, water, and energy, resulting in a smaller carbon footprint compared to conventional label materials. ThinkThin label constructions are also up to 50% thinner than conventional label constructions. This allows for operational efficiencies and reduced storage and transportation.

Printer Solutions

Eliminating Waste in Logistics Labels

Our ADTP®2 EcoCutTM Solution produces variable-length labels for labeling pallets, cartons, and other logistics units. It uses a continuous label roll combined with an innovative, proprietary cutting mechanism in the printer. This allows the user to choose the exact length and quantity of labels needed, on demand. By eliminating waste, EcoCut delivers significant cost savings, increased productivity, and improved sustainability.

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